Exotic beauty Emma is a self-confessed princess looking for love.
"I just want to find someone I can be comfortable around with no make-up on and someone who will love me even when the beauty fades," she says.
While she's going into the mansion with an open mind and open heart, she admits that the types of boys she'll be spending time with are probably going to be quite foreign to her.
"It'll be interesting to be in a different social group cause I'm more of a girl who's never outside a group of friends. So to associate with other people that are different will be interesting," she says.
The reigning 2011 Miss FHM, Emma is used to being the centre of attention. But within her own family this receptionist is actually the odd one out when it comes to academics - her brother is an architect and her sister a teacher.
"My mum was a teacher and giving us an education was always very important to my parents. They were pretty strict and sent me to boarding school when I stopped paying attention at school," she says.
"Now I'm very much the same, just an older version. I go clubbing a lot."
But what this fun and cheeky beauty does have on her side is an impeccable sense of style. And she's bought a sizeable selection of her shoe collection along to showcase it.
"I saw girls were wearing flats and thongs and I was like, 'Oh my God I didn't bring any.' I probably own like two pairs of flats and they sit at the back of my wardrobe. I never wear them. I'm a heels person.
"I'm hoping to teach my geek just how to be confident and to sit back, relax, have fun instead of being so serious. And probably how to to dress properly and stuff, like stuff that I know that he won't know."